The first requirement in any relationship is to communicate. I was talking to a friend who runs a group for new migrants coming into their community. Most don’t speak English at all, often not one word. She made it abundantly clear to me how hard it is to form a relationship if you can’t talk
For the first time, the unique Shopper Intelligence database can produce a robust and thorough comparison of how shoppers approach an online shopping “trip” compared to a physical store. This data (see infographic) compares ‘000s of traditional supermarket visits with Amazon and Walmart.com purchase occasions. We can look at this category by category, retailer by
In this infographic built from Shopper Intelligence’s unique database of interviews from thousands of shoppers across the USA, measured retailer by retailer, category by category, we look at what’s different about the emerging “discounter” channel. Everyone knows how strong the price image of Aldi is, and its limited range of mainly own brands, but using
In case you needed any reassurance of the value Shopper Intelligence may bring to your business, I noticed BCG’s summary of the key strategy for growth was to “use demand science to understand what consumers want to buy when, where and why they want to buy it”. I hadn’t ever described our data as “demand
The dynamic in global CPG firms are now well established. Invest in the biggest global brands where centralised planning around NPD and advertising can achieve scale and cost efficiencies. But let operational companies in each market focus on executing plans with local retailers using “localised marketing” including the full range of category management work. But
In days of yesteryear a shopper would go to a store based on the type of product it sold then ask the shopkeeper to fetch them the items on their list or recommend solutions (“I have the in-laws over for dinner, what do you recommend?” or “whats your best deal today?”). Time-consuming but personal. Then
I was chatting with a senior industry individual recently. His thesis was that as retailer competition is driven in part by the so-called “Discounters” (read our blog - “Discounter”), that meant that supplier-retailer relationships were increasingly about getting to the lowest possible “no frills” price, which meant, in turn, drastic cutting of any non-essential overhead
I had a leak in my roof last year. A clearly identified, defined problem. Something had to be done. Urgently. I called in the roofing guys. Having done a thorough inspection, they told me, “The roof batons are rotten. The nails are corroded. It’s 50 years old. You need a new roof.” Now here is
Given the high failure rate of NPD, not least in packaged goods where frankly there is quite a lot of choice already out there, why does it get such a lot of resource and attention? The bald metrics of NPD are not attractive. First, there is the risk of getting it wrong. Then there is
I heard an inspiring story yesterday about a musician who despite years of practice and performance started to get worse, not better. Quite dramatically so. He found that more and more his efforts were masking underlying weaknesses and tensions that were building up just out of sight. One day he couldn’t play properly at all.